Our Work
Explore a selection of our projects experience, showcasing our commitment to innovative design and meticulous craftsmanship across various industries.
Our Design Legacy: The project visuals presented here represent the design excellence our leadership team has contributed to during their careers at top-tier corporates in design lead roles. While these projects were executed prior to the formation of our studio, represented visuals showcase the strategic thinking, craftsmanship, and innovation that define our design ethos today. We share them to reflect the kind of high-impact work we aim to deliver — now as an independent studio empowered by the same vision, talent, and dedication. Click on any tile to learn more about the project.
Framing the Future: Designing Thin-Bezel Tech for the Seamless Age
In the age of immersion, screens are no longer objects-they're portals. From ultra-slim TVs and edge-to-edge tablets to minimalist monitors and smartphones, today's users expect their technology to disappear into experience. The thinner the bezel, the deeper the engagement. Designing these products is not just about maximizing display-it's about minimizing distraction.
Our designers approach this category by focusing on purity of form and effortless visual flow. Each radius, chamfer, and finish is crafted to frame content-not compete with it. Materials are selected to vanish under light or complement the architecture around them. Structural engineering works hand-in-hand with visual silence-achieving stability without bulk, precision without coldness.
We design with empathy for how users interact with screens across moments: streaming, multitasking, presenting, or reflecting. The result is not just a device-but a canvas. A space where hardware melts away and clarity takes over. A design that earns attention by respectfully stepping back.
Rethinking Control: Designing Remotes for Connected Living
In today's increasingly connected homes, the humble TV remote is evolving into a central hub of interaction. No longer limited to changing channels or adjusting volume, users now expect one device to effortlessly orchestrate multiple experiences-television, sound systems, streaming boxes, Bluetooth speakers, even ambient lighting. Simplicity, familiarity, and smart integration have become non-negotiable.
Our designers approach this category as an extension of intuitive living. Every button, texture, and gesture is reconsidered-blending tactile satisfaction with seamless functionality. We explore hybrid models that merge physical buttons with soft-touch zones or subtle displays, ensuring immediate familiarity while enabling expanded control. Bluetooth connectivity, voice pairing, and app-based syncing allow the remote to become a quiet conductor of the entire living room ecosystem.
At the core of our design process is empathy for everyday behavior: how users search, relax, host, binge, or rewind. We craft remotes that reduce cognitive load, elevate the tactile experience, and unify fragmented tech into one harmonious, human-centric interface-where control feels natural, not technical.
Designing Experience-Driven Retail for Everyday Electronics
In today's digital-first world, walking into a physical electronics store must feel purposeful, intuitive, and inspiring. It's not just about showcasing products like TVs, refrigerators, washing machines, or home theaters-it's about helping consumers imagine how these products fit into their daily lives. The store becomes more than a showroom; it becomes a space of decision confidence and emotional connection.
Our designers approach this category by crafting narrative-driven environments-zoned layouts that reflect real home settings, lifestyle cues, and product-use stories. Each display is designed with flow and familiarity in mind: a living room zone for immersive TVs, a smart kitchen corner for appliances, or an acoustically tuned pod for home theaters. Lighting, textures, and digital signage guide consumers subtly, while hands-on interaction builds trust.
We observe how users explore, compare, and imagine. We design spaces where technology feels approachable, aesthetics feel lived-in, and purchasing becomes a curated journey. The result: a retail experience where discovery feels natural, and every product feels like it already belongs.
Illuminating Purpose: Designing High-Performance Luminaire for a Demanding World
In environments where visibility equals performance-be it on a playing field, a border fence, a city street, or a public plaza-lighting is more than just brightness. It's precision, safety, atmosphere, and intention. Whether for athletes under floodlights or citizens navigating urban nights, lighting must deliver clarity with character, power with control.
Our designers approach this category as a fusion of engineering excellence and human-centric insight. From high-lumen floodlights with thermal efficiency to streetlights that adapt to motion and daylight, every luminaire is a system of thoughtful components. Optics are tuned for spread and sharpness, housings shaped for airflow and durability, and installations simplified for scale. Aesthetics aren’t left behind—especially in decorative or urban contexts where light becomes part of identity.
We design with users in motion-players chasing speed, guards ensuring safety, communities enjoying shared spaces. The result is lighting that performs with intelligence and elevates every environment it touches, whether for power, presence, or poetry.
Travel Gear Reimagined
In the fast-moving world of travel, today's consumers aren't just packing bags-they're packing lifestyles. From workcations to weekend hops, mobility now demands more than durability; it calls for smart, adaptive, and emotionally resonant design. Travel gear is no longer a passive carrier-it's a personal assistant on wheels, shoulders, or under seats.
We are reimagining this category by blending modularity with elegance, function with flexibility. Whether it's a suitcase that charges your phone or a backpack that transforms into a shoulder sling, innovation now comes from deeply observing how people move, pause, connect, and organize. Materials are chosen for both resilience and tactility, while interfaces are designed to be intuitive and comforting under pressure.
Our approach embraces user-centric thinking from the outset-mapping real journeys, not idealized ones. We focus on transitions: hand to wheel, airport to Airbnb, daily commute to long-haul adventure. In doing so, we aim to craft gear that moves beautifully-because it's designed to move with you.
Weaving Emotion: Designing Fabric Patterns for Modern Living
In today's dynamic world of fashion and interiors, fabric is no longer just a surface-it's a medium of storytelling, identity, and sensory delight. From Khadi-inspired garments to vibrant home furnishings, casual shirts, and contemporary kurtis, textiles now carry the weight of both heritage and innovation. Every weave, thread, and color choice reflects the lifestyle and mood of those who wear or live with it.
Our designers approach fabric pattern creation with a deep respect for craft traditions while embracing the freedom of modern expression. We explore multi-color thread play, modular repeat patterns, and scalable motifs that work across product categories-ensuring each design feels rooted yet relevant. Whether it's soft geometric weaves for mindful homes, or bold hand-spun textures for expressive apparel, every pattern is designed to move with the user's life.
We begin by understanding the rhythm of the fabric's context-what it will touch, how it will drape, how it will age. Our patterns are not just printed or woven-they are felt, lived, and remembered. Through this lens, textile design becomes a subtle art of connection between people, culture, and color.
Designing Kitchen Essentials for the Modern Indian Home
In the evolving rhythm of today’s kitchens—where tradition meets innovation—kitchen utensils are no longer just tools; they’re enablers of lifestyle, culture, and care. From stainless steel plates and pressure cookers to gas stoves, food processors, and water purifiers, every product plays a part in shaping daily rituals, convenience, and family well-being.
Our designers approach this category with a deep respect for usage behavior, ergonomics, and cultural context. Cookware must transition effortlessly from stove to table, containers must stack with purpose, and every handle, lid, and surface must offer comfort in action. Form is guided by function—but never devoid of warmth. Materials are selected not just for durability, but also for food safety, thermal efficiency, and emotional familiarity.
We listen to how users cook, clean, store, and serve. We design not just for performance, but for the unspoken gestures of the kitchen—where precision meets affection. The result: utensils and appliances that are rooted in tradition, refined by modernity, and ready for the evolving home chef.
Redefining Airflow: Designing Fans for the Contemporary Home
In today's lifestyle-driven interiors, fans are no longer just mechanical utilities-they're part of how people shape comfort, ambiance, and identity in their spaces. Whether it's a ceiling fan for a modern loft or a portable table fan for focused work, users seek design that goes beyond airflow-into mood, silence, and seamless presence.
Our designers are approaching this category with a renewed lens-treating fans as lifestyle products, not just appliances. Aerodynamic blade geometry is paired with sculptural forms; silent motors are married with ambient LED lighting. Control interfaces are touch-sensitive, voice-activated, or app-connected. Every detail-from material choice to the sound of the breeze—is fine-tuned to elevate both function and feeling.
Our design approach begins with understanding how users feel airflow in different moments: while working, sleeping, relaxing, or hosting. We create fans that aren’t just engineered to cool, but crafted to complement rituals, enrich interiors, and express calm, minimal elegance-where technology disappears, and comfort takes center stage.
Designing Brand Worlds: Crafting Identity Through Visual Storytelling
In a time where consumers seek connection over commodities, brand design goes far beyond logos and color palettes-its about shaping meaningful, memorable experiences. Whether it's a logo sketch, a brochure, a website, or a customer persona brought to life, every visual element must reflect the soul of the brand and the aspirations of its audience.
Our designers approach brand creation as a holistic journey of empathy, clarity, and imagination. We listen closely to what the brand stands for, who it speaks to, and how it wants to be remembered. From hand-drawn marks to scalable vector systems, every line and hue is intentional. Color palettes are emotionally mapped. Typography carries tone. Layouts guide flow. And brand personas are visualized not as static demographics-but as real people with layered needs and desires.
We design brands not just to look consistent-but to feel coherent across every touchpoint. The result is identity systems that are alive, expressive, and built to grow-because great brands aren't designed for trends, they’re designed for trust.